Making Your Business Uncopyable

Listen to our blog on "Making Your Business Uncopyable" here:

SUMMARY


On this segment of the Lifestyle Business Owner Show, Mayumi and Aaron Muller welcome marketing expert, Steve Miller, author of Amazon's Bestseller "Uncopyable: How To Create An Unfair Advantage Over Your Competition."  Steve has been consulting clients from entrepreneurs to Fortune 100 corporations since 1984 including Proctor & Gamble, Boeing, Nordstrom, Starbucks, Caterpillar, Philips Electronics, Coca-Cola, and Halliburton, to name a few.

Steve has presented over 1500 speeches and workshops around the world for corporations and trade associations in 126 different industries, including the prestigious main TED Conference.

Besides his seven books, Steve has written for, and been featured in, over 250 publications, including Fast Company, Business Week, Fortune, the Wall Street Journal, the Washington Post, Sales & Marketing Management, and ASAE’s Association Management.  Steve Miller discusses how to grow your business by achieving 'uncopyable superiority.' 

 

LET'S GET DOWN TO BUSINESS


Steve shares about his experiences as a business owner and how he learned how to separate his company from the competition. The vast majorities of companies and products are commodities and they can’t separate themselves from that. In order to be the choice, you need to find some way that your company cannot be easily copied.

How Can You Be Unique?
There needs to be a level of deliverables but also a level of customer service. One of the most difficult things that keep business owners awake at night is price pressure from customers. You need to find ways to attach yourself to your customers so that your delivering them something that they are not getting from elsewhere.

3 Strategies To Follow

  1. Uncopyable Branding
  2. Innovation
  3. Branding Experience

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You have to have a certain level of quality and deliverables-- as well as a quality of customer service.  If everyone has the best customer service, you need to deliver something that no one else is delivering. 

Use your message to separate your brand from others and allow your clients and customers to attach to the experience.  People need to become excited about your product, service and brand for them to engage in the way you need them to. 

 

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Quotes to Share.


 

 

 

 


 

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