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On segments one and two of the Lifestyle Business Owner, Aaron and Mayumi Muller conduct a phone interview with Rev Ciancio, the Director of Industry Insights for Yext.
Rev is an expert in small business marketing, reputation management, and influencer marketing. He works to ensure customer success as they deploy the Yext Knowledge Engine on behalf of their businesses.
Over his 20+ year career, Rev has managed business development, digital marketing, and social media strategies for a wide range of entertainment and hospitality companies.
When he is not hard at work with his clients, he is a prominent food blogger and professional burger taster. He created and manages one of the top burger blogs in the world called Burger Conquest, and he also organizes and hosts the New York City Wing-Off. Rev has appeared on numerous TV shows, including TLC’s Cake Boss.
In segment three, you hear directly from Mayumi and Aaron where they talk about the street smarts of small business on how to buy a business, grow your profits and make it run without you, while also discussing how to get the most out of your business when you are selling.
In segment four, Aaron answers the following questions:
Where should we send the video training?