How To Create Online Courses That Work

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In segments one and two of the Lifestyle Business Owner, Aaron and Mayumi Muller conduct a phone interview with Isaac Tolpin, one of the founders of, the #1 micro-learning platform for influencers and companies.  

He is a technology entrepreneur and futurist at heart, on a mission, enabling brands to authentically connect and inform at scale. This expertise has helped celebrity influencers and companies to transform their knowledge into humanized digital training.

In segment three, you hear directly from Mayumi and Aaron where they talk about how to buy a business, grow your profits and make it run without you, while also discussing how to get the most out of your business when you are selling.

In segment four, Aaron answers the following questions: 

  • I am a pharmacist right now, and I am interested in becoming a lifestyle business owner. What kind of business should I get into that would be a good fit for my background? I didn’t see any pharmacies for sale when I looked.
  • I own a business with 5 employees right now. Business is doing well, and I am trying to hire an extra person. I am getting pressure from my family to hire a family member who can’t find a job right now. I can probably find someone better and harder-working if I hire someone from the job market, but I can really offend my family if I don’t hire this family member. How do you manage family members that want you to hire someone that you don’t want to hire?
  • In your experience, what sorts of marketing tends to be a waste of money? What sorts of marketing produces good returns?
  • We sell a product on our e-commerce web site right now, and we are being approached by Amazon to sell our product on Amazon. I understand you have some online businesses. Could you talk about your experience with selling products from your own website vs. selling it on Amazon using "seller central" vs. selling it on Amazon using "vendor central?"

How to Buy a Business from Start to Finish