How To Build A Successful Amazon Business

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In segments one and two of the Lifestyle Business Owner, Aaron and Mayumi Muller conduct a phone interview with Ben Arneberg.  Arneberg built two Amazon e-commerce businesses to over $10M+ in sales while serving full time in the air force. 

He recently exited one and is focused on growing Willow and Everett a high end coffee and tea product business, while also helping other innovative brands dominate Amazon with his company product fuel.  

In segment three, you hear directly from Mayumi and Aaron where they talk about how to buy a business, grow your profits and make it run without you, while also discussing how to get the most out of your business when you are selling.  

In segment four, Aaron answers the following questions:  

  • I am starting a new business to sell a unique product I’ve created. Ideally, I would like to get some patent and trademark protection, but it will cost tens of thousands of dollars on attorney fees and I am short on funds. Is it better to get the patent and trademark protection first before selling the product? Or should I go to market without the intellectual property protection, prove that people want to buy my product first, and then get the intellectual property protection later?
  • We are thinking about launching a new business venture, and we want to find out if people want to buy this product before we commit a lot of money to importing it. What advice do you have when it comes to market research? Do I hand out surveys asking people if they would buy this, and how much they would pay? Do I do focus groups? Where do I find people to interview or fill out surveys?
  • I’ve seen people who are successful at brick-and-mortar businesses, and people who are successful at e-commerce businesses. It’s rare for me to see people like yourselves who are successful at both brick-and-mortar AND e-commerce businesses. If you had to pick between owning a brick-and-mortar business and owning an e-commerce business, which one would you prefer to own? And why?

How to Buy a Business from Start to Finish