Developing a Brand Strategy

Listen to our blog on "Developing a Brand Strategy" here:



As one of the founders and co-creative director of RocketDog Communications, Michael Elliott makes it his mission to help clients determine what success means for their project, and to ensure their vision is executed to the highest standard of excellence.

Michael has a deep background in digital, having worked for 2 of the Northwest’s largest internet companies prior to co-founding RocketDog. He has spent the last 20 years leading creative teams and delivering award-winning work for numerous Fortune 500 companies, start-ups, and everything between.

Michael has a passion for helping other people do their best work and be their best selves. As a passionate mentor for young and innovative companies, Michael is an expert in developing a brand strategy. 



What exactly is brand development and a brand strategy?

  • Printing and digital, not all clients utilize all the tools.
  • Great creative and solutions. Branding has to do with the full service design and creative content for a business. 
  • Development is the full service approach to allow their customers to feel and engage with their brand. 

When is it time to rebrand your business?

  • Understand what your end goal is. 
  • If your company isn't there yet-- figure out what it takes to get there.
  • You want to make sure your brand reflects the services you currently provide
    • Including websites, collateral, etc. 

As a small business owner, I need to be careful about how I spend my marketing dollars. Is it really worth spending thousands of dollars hiring a marketing agency?  Or can I just do it myself? 

  •  At the end of the day, you need to know your right client. 
  • Creating a brand is about the experience, which means giving clients the tools and skills to be able to grow and build.
  • From picking up the phone, to how you respond to emails, to doing your own social media-- this is all part of developing your brand. 
  • Be consistent in order to get a return! 
  • Make a lasting impression and be memorable.



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