Design and Branding for Small Business

Listen to our blog on "Design and Branding for Small Business" here:



On this segment of the Lifestyle Business Owner Show, Mayumi and Aaron Muller sit down with Robin Barrow, creative director at Go Daddy. Robin and his team support business owners of all industries to take their companies to the next level using effective design and branding solutions. 

With almost 2 decades of experience, Robin has designed solutions and consulted for small and large scale businesses, from startups to celebrities such as P. Diddy!  Barrow also co-founded Tutelage, a Seattle and San Francisco based Tech startup.  Now working for Go Daddy, Robin empowers small businesses with their entrepreneurial endeavors in a digital capacity.  



Marketing your business is complex, competitive and the 'one-size-fits-all' approach doesn't always apply.  It is recommended to diversify your business in various forms of marketing to effectively expand and stay relevant amongst all audiences. If you are looking for ways to outshine your competition you need to look at all aspects of your businesses--not just price!  

"Look at the data, numbers don't lie"

  • Out-design your competitors
  • Apply good design
    • Customer confidence and brand engagement
  • Test the market(s)
    • Compare creative pieces against each other 
    • Gauge the impact based off of customer engagement
    • Different channels will get you different results
  • Utilize various platforms
    • Social media marketing and digital services 
    • SEO, Facebook, Instagram, Direct Mail, etc. 
    • What works for your industry and what platform targets your audience effectively?


Learn how to buy a business, grow your profits & make it run without you.

There are many different types of leadership styles and it is important to know about those leadership styles translate to power dynamics.  Being aware of your leadership styles will strengthen your conversations, instill confidence in your team and allow you to be a more well-rounded boss, manager, owner and leader. 

  1. Authority Power: Commander style 
  2. Agenda Power: Highly respected facilitator that relays information from source
  3. Culture Power: You set the tone & everyone follows (positive or negative)
  4. Background Leader: The Lifestyle Business Owner Approach
    • Knowing when to utilize the specific leadership styles effectively
    • Open communication with your team
    • Stepping in and stepping back



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Want More?

Listen to our latest Lifestyle Business Owner Radio Show segments here:

How To Get Started In Business 

Why Every Business Owner Needs An Attorney

How to Brand Your Business

The Power Of A Relationship With A Business Banker

Using Community Currencies 

Printers, Cartridges, and Being a Retail Business Owner

How Search Engine Optimization Has Changed

Increase Your Sales Effectiveness

Supercharge Your Website

How to Find Great Employees

The Power of Old Fashioned Customer Service

Positioning Your Company For The Future

How to Run Social Media Ad Campaigns

How Social Media Affects Your Brand and Image

How to Avoid the 3 Most Common Challenges for Small Business Owners 

Being a Social Entrepreneur


Learn to Buy a Business... Without Using Your Own Money