Making The Inc. 500 List

I'm so proud of our company ChomChom Roller to be able and hit the Inc 500 list for the second year in a row. I was surprised that we were able to be as low as #211 on the list from #62 last year. This has been a life changing business for myself, my business partner Tetsu and my wife Mayumi Muller. So many things went into us creating this successful brand and so many things learned along the way. One of the most important lessons I learned was it really doesn't matter if you have the best product in the world or if the product is patented. Getting your product noticed and getting people to buy it is the most difficult thing. 

I remember in the beginning reaching out to so many small and large retail businesses and they had NO interest in carrying our product. Now we get at least 2 inquires a week from retailers or other types of sellers wanting to sell the ChomChom Roller. I feel that it was a blessing in disguise that these retailers would not give us a chance. We were able to build our own following of fans and created marketing that was economical, but highly effective while keeping our company much stronger financially.

So many people have dreams of being successful in business but are not always willing to put in the time or have the patience to get there. We always hear success stories in the media, but rarely know how hard it was for the person to achieve those successes. ChomChom Roller was not an overnight success. I remember in 2012 when we started having to use my entire family including some of their friends to help unpack and sticker our product and packaging just to re-box it and then send them out to be sold. It took 3 years just to sell 5000 units. I was so ready to give up and was not making any money. But then all of a sudden sales starting picking up slowly and they just continued to climb each month and year after. 

I am so glad I never gave up on this, but also glad that we were able to see progress that inspired us to continue. Like I have always told people it takes a good 3 to 5 years before you really make any substantial money in a start up business. So be patient and realize time and perseverance are a FEW of the keys to success. MOST PEOPLE DON'T GET RICH QUICK...to all of you youngsters!

Thank you to everyone who has supported me along the way as an entrepreneur. I never expect anything from my friends but when you are there for me I truly appreciate it!

-- Aaron Muller

How to Buy a Business from Start to Finish

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