Listen to our blog on "Being a Social Entrepreneur" here:
On this segment of the Lifestyle Business Owner Show, Mayumi Muller welcomes social entrepreneur, Bryan Jones. Bryan is owner of ABC Gum Removal, an eco-friendly service company and partner to the Clean Water Foundation, a water filtration non-profit organization. Having a background in project management, Bryan saw the importance in owning a company that serves society and an eco-friendly company is his way of helping the environment as well.
If you want to take your business to the next level, you may want to look at taking a product into the private sector. If the technology has proven itself to be an asset to the public or if you are looking to produce a product like that--you can! Proving a cost-effective product on the market is beneficial and can help drive the movement to help promote change.
LET'S GET DOWN TO BUSINESS
For business owners or potential business owners, it is so important to be knowledgable and inviting about your product or service. Explain, be open to feedback and transfer your energy and enthusiasm to the next person. Go out and meet people that aren't like you and make friends with them so they can represent you. Once you do that, they can speak on your behalf--and you can do the rest. People will judge the product or service by how well you explain it. If you want to become a business owner or a social entrepreneur, here are the steps:
THE STREET SMARTS OF SMALL BUSINESS
How important is brand engagement for businesses? How effectively is your business reaching customers with largest spending power? Millennials (born between 1981-2004) are estimated to have a combined global spending power of $2.4 trillion. In the U.S. alone it is estimated that millennials will be spending $200 billion/year. More than half of their buying has been based off whether the brand engages them or not and if so, millennials are more likely to become loyal customers.
Low prices, discounts and customer incentives are still successful ways to bring in new business and foot traffic. As a business owner, you have the authority and position to support and promote change on a small or large scale. In addition, taking on a social and/or environmental position with your business enables customers to trust and follow the brand through awareness, exposure and partnerships.
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