Accelerating Your Online Marketing

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On segments one and two of the Lifestyle Business Owner, Aaron and Mayumi Muller sit down with Vlad Mkrtumyan, an online marketing expert.  

Vlad is currently the co-founder and CEO of a digital marketing agency called Logic Inbound.  At age 19, Vlad acquired 300,000 downloads on the android app store with his first startup shoplletes.  

He then started Skyreal, a real estate CRM startup that worked with 13 brokerages in 3 states.  

In segment three, you hear directly from Mayumi and Aaron where they talk about the street smarts of small business on how to buy a business, grow your profits and make it run without you, while also discussing how to get the most out of your business when you are selling.

In segment four, Aaron answers the following questions: 

  • As a small business owner, I have limited resources. How much time and effort should I put into social media? Is posting things on my Facebook page, or tweeting everyday really going to bring in sales? Which social media sites are worth the time and energy spent, and which ones are a waste of my time?
  • I am having trouble finding good employees. People are responding to my job postings, but none of the applicants is very good. What do you do when you are not happy with any of the job applicants?
  • What is your opinion of buying a business in the healthcare industry? On the one hand, it seems like a good idea because people always need healthcare whether or not the economy is going up or down. On the other hand, our health insurance system is a mess, and things keep changing with health insurance, which adds a lot of uncertainty. Do you think it’s a good idea to buy a business in healthcare?
  • I have four employees working in the office, and they don’t get along with each other very well. One employee would write me a long e-mail complaining about how another employee is making her job impossible, and the other employee would tell me equally valid points against the other employee. I would come in, hold a team meeting, and resolve the conflict. But a few weeks later, another incident would come up. What do you do when your office has drama after drama?
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